The proliferation of digital channels and touch points create more opportunities for companies to connect with, serve and learn about their customers. For brand marketing teams (and the technology and service units supporting them), these opportunities make marketing execution more complex.

 

Accordingly, many companies are evaluating their marketing execution capabilities and operating models to ensure they are flexible and responsive.

 

Today, marketing and brand assets must be deployed across channels and around the globe within minutes (not days or weeks) and client technology platforms must be both accessible and secure.